Concept pitch: My Queerness

2023
Graphic Design
Motion Graphics


Illustrator
InDesign
After Effects

This is a concept pitch for Inside Out 2SLGBTQ+ Film Festival Identity.

The target audience of the concept is the 2SLGBTQ+ community, those who consider they are not queer enough to be part of the community, and those who haven’t decided yet.

There are still stereotypes about sex & gender and the 2SLGBTQ+ community.
MyQueerness is a response that we are queer, but we are not “the norm”; It is an embracement of diversity and an opportunity to share stories, reflect, and connect.

Celebrate who you are; celebrate the queerness you have!


Brand Materials:

Icons & animated icons
Still posters in different sizes for print
Animated posters in different sizes (Instagram / Instagram story / TikTok / Facebook)
Brochure
Website (landscape & portrait view)
Tickets
Merchandise (Tote bag / T-shirt / Stickers ...)


Color Palette

Text and background would always be either black or white, enriched by colorful graphics.





Logo & Icons



The final logo will be a combination of the wordmark and icons.

Icons can be made into both physical and Instagram stickers, so that audience can create their version of logo (their queerness).

Audience can doodle on the logo which makes the logo an interactive piece.





Posters




For printed poster, icons will be still. Posters can be displayed in a set with same layout but different icons. For digital version, icons will be animated. It will be a gif showing different animated icons on the poster.


Motion Graphics 

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