Innerlime–Logo Opening
2020
Motion / Animation
Illustrator
After Effects
Innerlime is a plant shop selling fresh flowers and indoor plants in downtown Toronto.
The shop aims at sharing nature with people who don't have a garden. A variety of indoor plants and fresh blooms in the store can meet any need and preference.
I designed the logo and logo opening to enhance the banding.
The Logotype
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Two titles from the “i” form quotation marks which symbolize the act of listening––Listen to the sound of growing plants. They also add a sense of organic through their fluid form.
The high contrast between strokes, elegant curves, and thick stems in the logo are inspired by the leaf’s vein.
Logo Openning
With the idea of “inner,” the animation happens in different sizes of brown space which delivers the message that customers can find/create their unique plant combinations for different spaces from Innerlime.
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Plants Illustration
︎Back
The shop aims at sharing nature with people who don't have a garden. A variety of indoor plants and fresh blooms in the store can meet any need and preference.
I designed the logo and logo opening to enhance the banding.
The Logotype
Two titles from the “i” form quotation marks which symbolize the act of listening––Listen to the sound of growing plants. They also add a sense of organic through their fluid form.
The high contrast between strokes, elegant curves, and thick stems in the logo are inspired by the leaf’s vein.
Logo Openning
With the idea of “inner,” the animation happens in different sizes of brown space which delivers the message that customers can find/create their unique plant combinations for different spaces from Innerlime.
Plants Illustration
︎Back